Dr. T. Kalakumari

 

 

Qualification: Ph.D. (Commerce- Marketing and Management) - Bharathiar University- Tamil Nadu, India

Teaching Interests: Principles of Marketing, Brand Management, Organizational Behaviour, Project Management, Total Quality Management, Business ethics, Experiential Marketing.

Research Interests: Marketing, Brand Management, Consumer behavior and Experiential Marketing.

 

Recent Publications:  

1. “Experiential marketing – Factors influencing the consumption pattern of Health drinks, IRACST – International Journal of Commerce, Business and Management (IJCBM), ISSN: 2319–2828 Vol. 6, No.5, Sep-Oct 2017. 

2. Cognizance on Indian traditional small millets among rural and urban households in Coimbatore district, IRACST – International Journal of Commerce, Business and Management (IJCBM), ISSN: 2319–2828 Vol. 5, No.6, Nov-Dec 2016. 

3. “A Study on health drinks buying and consuming practices of consumers, ZENITH International Journal of Multidisciplinary Research , ISSN 2231-5780 Vol.6 (12), December 2016. 

4. “A Study on cognizance of Swachh Bharat mission in the society, IJMDRR- International Journal of Multidisciplinary Research Review. ISSN: 2395-1877, Vol.1(21), November 2016. 

5. “Study on the Role of Emotional Satisfaction in Retail Outlets, International Journal of Research in Commerce, IT & Management" ISSN 2231 5756, Volume(4): Issue (02), February 2014.

 

 

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Block: Business Administration Department