Dr. Prasad Begde




Ph.D. (Business administration)- JNIBM, Vikram University (State Government University), Ujjain, India (awarded in Feb., 2011),

M.B.A. (Marketing)- Dr. H.S. Gour University (Central government University), Sagar, India in 2005

Teaching Interests: Marketing Management, Service Marketing, Sales management, Entrepreneurship, E-marketing, Brand Management, Global marketing, Strategic marketing.

Research Interests: Marketing, E-Marketing, Digital marketing, Consumer behavior, Retail Management, Branding, International marketing.


Recent Publications:  

1. Saed &, Prasad (2020) "Islam and Business: Cross Cultural and Cross National Perspectives By Kip Becker" Book review, South Asian journal of management, Vol.26, issue 4, PP. 206-209 .

2. Consumer Perception towards Green Cosmetic Products in Oman, International Journal of professional management, Volume 14, Issue 1, January 2019 (ISSN 20422341).

3. A Comparative Study of Conventional Versus Islamic Banks in Oman (Co-author), International Journal of Social Relevance& Concern (IJSRC), Volume 7 Issue 2 February 2019 (p.p. 22-26) [ISSN : 2347-9698].

4. Marketing of B-Schools, published in International Journal of Business and Applied Social Science (IJBASS), Volume: 4, Issue 9, (E-ISSN: 2469-6501),http://prntscr.com/l5p1oi ,September 2018.

5. Leadership Lessons from the Military, Volume 25, Issue No. 1, published in the South Asian Journal of Management (SAJM) (ISBN: 978-81-321-1848-0 (PB)). June 2018. 

6. The Impact of Management Innovation on Business Performance, International Journal of Professional Management, Volume 12, Issue 6, November 2017 (ISSN 20422341). . 



Contact Details

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Block: Business Administration Department