Dr. Prasad Begde

 

 

Qualification: Ph.D. in Business Administration

Teaching Interests: Marketing Management, Service Marketing, Sales management, Entrepreneur, E-marketing, Brand Management, Global marketing.

Research Interests: Marketing, E-Marketing, Digital marketing, Consumer behavior, Retail Management, Branding .

 

Recent Publications:  

1. Leadership Lessons from the Military, Volume 25, Issue No. 1, published in the South Asian Journal of Management (SAJM) (ISBN: 978-81-321-1848-0 (PB)). June 2018. 

2. “Challenges and opportunities of online Retailer in Oman through evaluate buying behavior and shopping preference “ accepted manuscript in 403rd International Conference on E-Education, E-Business, E-Management and E-Learning (IC4E),Dubai, (International Journal of Applied Research in Business Administration and Economics), (ISSN: 1839-845), June 2018. 

3. The Impact of Management Innovation on Business Performance, published in The International Journal of Professional Management – (ISSN 20422341).Volume 12, Issue 6, November 2017. 

4. Crucial factors affecting quality of education: Case of marketability of management education institutes in India  published in University News (ISBN 81-7520-117-7) December 2013 

5. “MNCs in rural marketing-case of Pepsi and Coca-Cola” in Indian journal of marketing, Volume 38, issue 5 (ISSN 0973-8703) January 2010

 

 

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Block: Business Administration Department