Dr. PRASAD BEGDE

 

 

Qualification: Ph.D. in Business Administration

Teaching Interests: Marketing Management, Service Marketing, Sales management, Entrepreneur, E-marketing, Brand Management, Global marketing.

Research Interests: Marketing, E-Marketing, Digital marketing, Consumer behavior, Retail Management, Branding .

 

Recent Publications:  

1. “MNCs in rural marketing-case of Pepsi and Coca-Cola” in Indian journal of marketing, Volume 38, issue 5 (ISSN 0973-8703).

2. ‘Medical tourism in India’ published in Indian institute of management, Kozhikode conference proceeding in May,2008 (ISSN 2349-2317). 

3. “Marketing in politics-case of Congress and BJP” in Indian journal of marketing, Volume 41, issue 1 (ISSN 0973-8703) . 

4. “Marketing of B-Schools” published in University News edition December 2013 (ISBN 81-7520-117-7). 

5. “Modern management system in Indian Universities” published in University News edition June 2017 (ISBN 81-7520-117-7). 

 

 

Contact Details

Ext:    
Email: 
 This email address is being protected from spambots. You need JavaScript enabled to view it.  

Block: Business Administration Department