Dr. Prasad Begde




Ph.D. (Business administration)- JNIBM, Vikram University (State Government University), Ujjain, India (awarded in Feb., 2011),

M.B.A. (Marketing)- Dr. H.S. Gour University (Central government University), Sagar, India in 2005

Teaching Interests: Marketing Management, Service Marketing, Sales management, Entrepreneurship, E-marketing, Brand Management, Global marketing, Strategic marketing.

Research Interests: Marketing, E-Marketing, Digital marketing, Consumer behavior, Retail Management, Branding, International marketing.


Recent Publications:  

1. Marketing of B-Schools, published in International Journal of Business and Applied Social Science (IJBASS), Volume: 4, Issue 9, (E-ISSN: 2469-6501),http://prntscr.com/l5p1oi ,September 2018.

2. Leadership Lessons from the Military, Volume 25, Issue No. 1, published in the South Asian Journal of Management (SAJM) (ISBN: 978-81-321-1848-0 (PB)). June 2018. 

3. “Challenges and opportunities of online Retailer in Oman through evaluate buying behavior and shopping preference “ accepted manuscript in 403rd International Conference on E-Education, E-Business, E-Management and E-Learning (IC4E),Dubai, (International Journal of Applied Research in Business Administration and Economics), (ISSN: 1839-845), June 2018. 

4. The Impact of Management Innovation on Business Performance, published in The International Journal of Professional Management – (ISSN 20422341).Volume 12, Issue 6, November 2017. 

5. Crucial factors affecting quality of education: Case of marketability of management education institutes in India  published in University News (ISBN 81-7520-117-7) December 2013 

6. “MNCs in rural marketing-case of Pepsi and Coca-Cola” in Indian journal of marketing, Volume 38, issue 5 (ISSN 0973-8703) January 2010



Contact Details

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Block: Business Administration Department