Mr. Thomas Chandy

 

Qualification: MBA

Teaching Interests : Principles of Management, Principles of Marketing, International Management, B2B Marketing, Operations Management, International Business Strategy, Global Business, E-marketing, Human Resources Management and Strategic Marketing. 

 

Research Interests: Marketing Management, Consumer Behavior, Strategic Management.

 

Recent Publications : 

1. The Impact of Cultural Variables – An exploratory study on Omani women consumers by Thomas Chandy and B Sriram, International Journal of Marketing & Technology. Vol 4, Issue 4, ISSN: 2249-1058, April 2014

2. The Culture Impact on product choices by women consumers of Middle East by Thomas Chandy and B Sriram, International Journal of Marketing & Technology ISSN: 2249-1058, Vol 2, No.10, October 2012

3. Consumer choice and switching behaviour – An empirical investigation. Dr AM Sakkthivel and Thomas Chandy. Chapter in book – Globalisation and Consumerism: Issues and challenges, 1st edition, Regal Publications, ISBN: 9788184841336 (2012).

4. Presented a paper on “Rural Marketing in India – Prospects and Challenges” at the International conference on Rural Marketing, Mahatma Gandhi University, Kottayam, India in August, 2011.

5. Presented a paper on “Corporate Governance and Ethical Issues” at the International Symposium on Managing in the New World Order: Strategies for Sustainable Business Development held on February 21-22, 2010 at the College of Applied Sciences, Sur, Oman.

Contact Details

Ext:     1069
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Block: Business Administration Department