Dr. A M Sakkthivel

Dr. A M Sakkthivel, MBA, PhD, SLET, UGC-NET, EEC-Honors (Stanford University, USA, IIM- B & NEN, India)

EEC-Honors (Stanford University, USA), 2008

PhD (Utkal University, India), 2005

MBA (Bharathiar University, India), 1996

BBM (Bharathiar University, India). 1994

Dr. Sakkthivel offers a wide variety of courses in Marketing Discipline viz. Marketing Management, Consumer Behavior, Sales & Distribution Management, Sales Negotiation, Marketing of Services, Strategic Marketing, Contemporary Marketing, International Marketing Strategies, Integrated Marketing Communications, Marketing Research & Research Methodology, Marketing in New Era, Cyber-Marketing, Internet Buyer Behavior, Marketing Innovation, New Distribution Models, Strategic Relationship Marketing etc.

Dr. A M Sakkthivel is Associate Professor of Marketing and Assistant Dean for Academic and Research Affairs, Sur University College, Sur, Sultanate of Oman (Formerly Associate Professor of Marketing and Head of Department of Business Administration, Faculty of Economics and Administrative Sciences at European University of Lefke (Government of TRNC), Turkey, Professor and Head, Department of Management Studies,  St. Peter’s University, Chennai, India and Assistant Professor (One of top 10 B-schools of India) of Marketing with LIBA, Loyola College, Chennai, India.) He obtained a Coveted Certificate with Honors of Entrepreneurship Educators Course from Stanford University, USA, IIM- Bangalore and National Entrepreneurship Network. India.  He is the recognized PhD supervisor for Madras University, India.

Honored with CMO Asia’s BEST PROFESSOR IN MARKETING MANAGEMENT AWARD for the year 2010 – Asia’s Best B-School Awards (www.cmoasia.org) 

Reviewer for Pearson International (Philip Kotler, 12th and 13th Edition of Marketing Management), McGraw Hill International, African Journal of Business Management (SSCI), African Journal of Marketing Management, Contemporary Management Research, Taiwan, International Journal of Business and Information (BAI) Taiwan  

Research Interests

His research interests are Consumer Behavior on Internet Purchase, Post Purchase Behavior, Cyber-Marketing, Virtual Marketing Mix, Virtual Behavioral Process, Online Demographics, Consumer behavior towards technology products, life style products, Marketing environments, Leisure behavior styles, Marketing Environments, Retailing Trends, Gauging Brand Loyalty and Modeling Rural Buyer Behavior, Modeling Customer Life Time Life, Modeling Cross Promotion, Mathematical Modeling (Metrics) 

Experience, Publications and Books 

He possesses (15+ years) of diversified back ground of industrial (Health & Telecom), research, academic and consulting experience. He supervised PhD Students (Full-time) at LIBA Doctoral Research Center (Affiliated to Madras University). He taught in EUL, TRNC, Turkey, PES Institute of Management, Bangalore, Indian Institute of Science & Management, Ranchi, SIT Tumkur, Kongu Institutions, Erode and Visiting Faculty to many business schools (LIBA, NIT, Trichy etc). He conducts programmes for senior and middle level executives (SIFY, CITI Group, FORD, Technip, Savorit Foods, EPPENDORF etc.). He has authored a Book on “Role of Cyber-Marketing in Influencing Consumer Buying Behavior” (Maha Maya Publishing House, New Delhi, India). He published research papers and articles in International Journals Journal of Promotion Management,  Journal of Services Research, International Journal of Electronic Finance, Switzerland (5.4, 5.1, 4.2, 3.3), International Journal of Management, Entrepreneurship and Technology, USA, IIM B Management Review (Science Direct - Elsevier), Journal of Internet Banking and Commerce, Canada, South Asian Journal of Management, International Journal of Management Rivulet etc), National Journals (Indian Retail Review, Advertising Express, Journal of Consumer Behavior (ICFAI Press), Indian Journal of Marketing, JIMS 8M, Business Review (Annamalai) Management Matters, Siddhant etc.,), Dailies (Business Line – Hindu) and E-journals (IndianMBA.com). He also contributed chapters in numerous books viz. Entrepreneurship and Innovation, Marketing: Modern Practices, Brand Positioning, Brands in Retailing, Managing Emotional Appeal in Advertising, Sales Management, Key Accounts Management, Global Promotion, and edited books (Organizational Challenges, Excel Books (2001) & Changing Trends in Management, Excel Books (2003)). He presented research papers in National conferences (including AICTE & ICSSR sponsored) across the country.  

His research papers have been selected and presented in 8th Annual World Congress of Academy for Global Business Advancement, Dalian, China (AGBA 2011) September 2011, 8th BAI International Conference on Business and Information, Bangkok, Thailand (BAI2011) July 2011 (has been selected for presentation), International Conference on Entrepreneurship and Innovations,  JIMS, New Delhi, India (Feb 2011), 2nd International Conference on Management Practices for Sustainable Growth (ICMPSG 2010), Annamalai University, India on July 2010,  International Conference by Indiana University of Pennsylvania (IUP), USA and PESIT, Bangalore, India on Jan 2010, 5th International Conference on Architecture and Engineering (ARCHENG), European University of Lefke, TRNC, Turkey on Nov 2008, International Conference on Electronic Business in Hong kong on Dec 2005, International Conference on Business and Information (BAI 2007) at Tokyo on July 2007, International Conference on Decision Sciences by Decision Science Institute (DSI) at IMT Gaziabad, India on Jan 2008. International Marketing Conference by NASMEI (North American Society of Marketing Education in India) at GLIM, India on Dec 2007, International Marketing Conference by Virginia Tech University and IPE, Hyderabad, India on Sep 2008, International Conference on Global Competitiveness by Griffith University, Newzealand and IFIM, Bangalore, India on Dec 2008

 Consultancy Assignments 

    1.      Undertaken and successfully completed a consultancy assignment for Sarva Shiksha Abhayan (SSA), Tamil Nadu, 

              on identifying the effectiveness of organization system and to design an Effective Organization System for SSA, Tamil

              Nadu (October 2007 – Present). Role: Study Expert 

2. Lead Consultant (Marketing & Strategic Initiatives) for SAVORIT Limited, a leading player in Pasta Products, Chennai, India. (April 2007 – Present)

3. Undertaken and successfully completed a consultancy assignment for Indian Railways Consultancy Arm, RITES (Rail India Technical and Economic Services) on identifying passengers’ preferences on modifying coach design. This assignment will be used by Integral Coach Factory, Chennai for modifying existing coach Design. This is first of its kind survey has been conducted among passengers in the history of Indian Railways (Sept, 05). Role: Project Head

4. Undertaken and successfully setup a content development team, Recruitment, training, develop quality parameters, performance appraisal system, strategic mapping  for a US Based E-learning Solutions company based in Chennai (Aug-Oct, 06): Role: Lead Consultant

 Current Research Works

He involves with several research works viz. Collaboration with National University, Singapore, Gauging Online Consumer Behavior in Turkey, Cyprus, Oman,  Gauging Consumer Behavior towards Organized Retail in Turkey, Cyprus and India, Consumer behavior of technology products/Life Style Products/Consumer Durables/Communications in Turkey, Cyprus, Oman, Leisure Behavior Styles, Customer life time value and Customer Loyalty, Brand Switching Behavior, Service Quality Assessment, Online retailing in India, Internet Buying Behavior, Demographic impact on online purchase of Different Products and Services and Profiling Rural Consumer. 

Authored a Book on “Role of Cyber-Marketing in influencing Consumer Buying Behaviour”

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